Press Release: L’Oréal Professionnel launched IT LOOKS 2017 in Islamabad in collaboration with International Technical Consultant Tarek Rizk...!!!15:16:00
L’Oréal Professionnel, the Parisian house of hairdressing, launched the global IT LOOKS for 2017 with their first roadshow in Islamabad on 17th April 2017 in collaboration with International Technical Consultant Tarek Rizk. The tailor made hair colors for the Spring Summer shows were Copper Foilyage and Nude Beige. Last year’s incredibly popular IT Girl and recently announced Local Spokeperson for L’Oréal Professionnel Hareem Farooq walked the show sporting the Copper Foilyage along with model Rehmat Ajmal who was seen sporting the Nude Biege as the second IT Girl.
|L’Oréal Professionnel IT LOOKS 2017 Islamabad|
The event was opened by Tanzila Hashwani, Education Manager at L’Oreal Professionnel where she talked about the latest trends that came together to create IT LOOKS 2017. She spoke about how hair color is the new make-up and how the latest hair coloration trends are now inspired by make-up techniques like contouring, strobing amongst others. She then went to reveal the IT LOOKS 2017 with official images of Hareem Farooq in Copper Foilyage and Rehmat Ajmal in Nude Beige followed by a short beauty film introducing IT LOOKS 2017.
|Brand Manager L'Oreal Professionnel Hair Color Emaan Ahmad and Education Manager L'Oreal Professionnel Tanzila Hashwani|
|Hareem Farooq, Tarek Rizk and Rehmat Ajmal|
|L’Oréal Professionnel IT LOOKS 2017 Islamabad - Models on Ramp|
.The IT LOOKS Roadshows that kicked off in Islamabad on 17th April will be followed by Lahore on the 19th of April and Karachi on the 24h of April 2017.
L’Oréal Professionnel’s IT LOOKS for 2017 can be achieved at selected L’Oréal Professionnel partner hair salons across the country from 25th April and onwards. For further information about the IT LOOKS and partner Salons, log on to: www.facebook.com/LOrealProfessionnelPakistan
To see the IT LOOKS reveal video of Hareem Farooq and Rehmat Ajmal :