Press Release: NISHAT LINEN Launches Summer Collection ‘16 II

14:08:00

NL’s Summer Collection ’16 II brings an eclectic mix of prints together with the highest quality fabrics right to your wardrobe. The choice of prints this time around was inspired by the spring/summer catwalk shows earlier this year. More than ever, this season has a strong message - one of individuality, and rich craftsmanship.

NISHAT LINEN Launches Summer Collection ‘16 II
This second volume of Summer Collection ’16 is for women who want to explore other cultures and appreciate their traditional design processes, which is the main objective of this collection. Incorporating themes, which are strongly inspired by the female spirit, in which the modern woman of today is the indisputable protagonist.
While designing this volume’s prints, our designers have put great attention and consideration to supreme composition, the vibrancy of colors, the organic forms and the appreciation of textile design. In giving each print the Nishat Linen touch, no efforts have been spared as with each of them there is a framework of different layers and an element of a mystery or surprise. The variety and depth of color stories that are told in Summer Collection ‘16, are the most varied and sentimental in a long time. Soft fabrics of ultra-feminine chiffons, silks and lawn with statement prints determine the look of this collection for the summer. Whether elegant and contained or wildly decorated, technical or natural: the main thing is a true statement and soul. This soul presents itself in a romantic light with soulful styles, finishing and dyes.
Not one to stay behind in bringing the people of Pakistan the best of international trends, Nishat Linen brings two whole ranges that have been designed around colors of the year: Pink & Blue. Incorporating all the shades of these summer friendly colors, you can find a diverse palette ranging from light to dark blue, from pastel pink to shocking magenta shades accompanied with prints that speak for themselves. Ethnic inspirations have also been included including a nod to animal prints being incorporated with a tropical touch. All of these prints keys into rich material conversations like silk chiffons to embroidered details. Bright colors speak to tradition with prints like those from Spice Trail, while tribal Rabari patterns and patch worked prints play up the classic Nishat Linen
look. A whole range is also dedicated to pastels as well as ethnic stitches that are skillfully designed into prints.
While the unstitched range NISHA has both three and two piece suits this time around for the ones who want to add their own touch of style to their ensemble, the new pret range from Summer Collection ’16 has its own story to tell as well. It has the ability to jumble together unexpected ideas, and make a new sentence of them. It is the sentence that reads: ‘You didn’t know you wanted this before—but now you will!’ Here’s presenting a whole new line of aesthetically designed, ready to wear shirts and with them, a new color palette and a bold range of hues. These shirts are a great way to enrich your summer wardrobe, with prints of the season and a much more diverse pop culture influence.
The base for designing this summer’s pret collection is a combination of timeless elegance and visible naturalness. Completed with creative ideas from graphic textures, elephant art, Asian inspired prints and real functionality. Technical aspects combine with dreamy travel memories to exotic lands, color stories, great festival atmosphere and a yearning for classical influences. The result is a modern mix of fun, romance and relaxed chic that is charmed, vibrant and enchanted. Where emotions are displayed expressively in carefully developed prints, textile lightness and a subtle adaptation of technical looks that impress with versatile patterns and very haptic surfaces, casting a wide net, drawing inspiration from the past, present and future. Shades of fuchsia, Jasmine yellow, azure and many others highlight a setting of flowing nuances. Graphic saturations and aquamarine tones create the ultimate unification while accentuating variations of summer ready prints. These elaborately designed shirts communicate a new, relaxed, of-the-season relevance that the fashion-savvy woman of woman of today can totally relate to.
Not to leave the kids behind, NLkids presents a great range to suit everyone and every budget, with contemporary and chic children’s wear. Each ensemble is finished in beautiful cuts, fine details and quirky prints. These cute dresses are perfect for picnics in the park or weekend parties because fresh summer prints will compliment any occasion. Dresses that look fun, bright and sweet combining classic styles with the modern ones: clothes that every girl will adore.

No matter what your age, it’s time to enrich your daily lives with colorful euphoria, soft fabrics and statement making prints from Summer Collection ’16.

Press Release

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10 comments

  1. Prints are very colorful. Kids collection is also very pretty and looking comfortable to wear.

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    1. Am loving the prints and colors they have chosen for the season :)

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  2. Their prints look amazing, would love to pick some bright prints for me.

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    1. Yes the prints are so summer appropriate <3

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  3. Nishat Linen Pret neva failed to impress me! xx

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    1. Exactly. Am loving their Kurtis <3 Will surely get one for myself

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  4. Glad they used some brighter colors this season. Thanks for sharing.

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