Press Release: L’Oréal Makeup Designer Paris Color Riche #ColorEverAfter Revealed15:51:00
L’Oréal Paris, the world’s leading beauty brand, in celebration of the 30th year anniversary of their renowned makeup brand Color Riche, launched fifteen shades of lipstick in a three month campaign titled #ColorEverAfter. Inspired by classic fairytales, the L’Oréal Paris Color Riche campaign consisted of five princesses, with each highlighting a color family of reds, oranges, plums, pinks and nudes.
The L’Oréal Paris Color Riche classic red shades were represented by none other than Sabeeka Imam, who played the princess with skin as white as snow. The next two princesses Zara Peerzada and Sana Sarfaraz, took inspiration from a girl with her glass slipper and a beauty and her Riche; the looks were captured by shades of pinks and nudes. The final two looks revealed this month were those of L’Oréal Paris Spokesperson Mehreen Syed and Roma Sobers. Mehreen represented the dark plum shades and took on the role of the princess closest to home, with magic carpet rides and genie lamps. Lastly, Roma, the princess of the underwater embodied the family of orange lip shades.
|L'Oreal Color Ever After Campaign- Snowwhite|
|L'Oreal Color Ever After Campaign- Cinderella|
|L'Oreal Color Ever After Campaign- Princess Jasmine|
The lipstick range is available at L’Oréal Paris retailers nationwide at PKR 1,800.
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