Press Release: L’Oréal Makeup Designer Paris Color Riche #ColorEverAfter Revealed

15:51:00

L’Oréal Paris, the world’s leading beauty brand, in celebration of the 30th year anniversary of their renowned makeup brand Color Riche, launched fifteen shades of lipstick in a three month campaign titled #ColorEverAfter. Inspired by classic fairytales, the L’Oréal Paris Color Riche campaign consisted of five princesses, with each highlighting a color family of reds, oranges, plums, pinks and nudes.

The L’Oréal Paris Color Riche classic red shades were represented by none other than Sabeeka Imam, who played the princess with skin as white as snow. The next two princesses Zara Peerzada and Sana Sarfaraz, took inspiration from a girl with her glass slipper and a beauty and her Riche; the looks were captured by shades of pinks and nudes. The final two looks revealed this month were those of L’Oréal Paris Spokesperson Mehreen Syed and Roma Sobers. Mehreen represented the dark plum shades and took on the role of the princess closest to home, with magic carpet rides and genie lamps. Lastly, Roma, the princess of the underwater embodied the family of orange lip shades.

L'Oreal Color Ever After Campaign- Snowwhite
L'Oreal Color Ever After Campaign- Cinderella
L'Oreal Color Ever After Campaign- Princess Jasmine
Each look was customized by international makeup artist Saima Rashid Bargfrede, while the princesses were dressed by renowned designer Sania Maskatiya. The official shoot was captured by Alee Hassan and designed by creative director Hashim Choudhry in space provided by well-known furniture and interior brand Home Couture.
The campaign concludes this month being the first of its kind for its thematic content and the employment of the first time ever augmented reality ads in Pakistan.

The lipstick range is available at L’Oréal Paris retailers nationwide at PKR 1,800.

For more information about L’Oréal Paris in Pakistan, visit:
www.facebook.com/LOrealPakistan
https://instagram.com/lorealparispakistan


Press Release

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18 comments

  1. Well done, great review. Thanks for updating us!

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  2. Love the campaign! Wish to get my hands on one of these soooon! :D

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    Replies
    1. I so love the entire idea of this campaign. :)

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  3. All the divas....look so gorgeous. Just love this amazing concept of fairy tale beauties by loreal. superb post.

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    1. Yes they do. Great job by Saima Bargfrede, Sania Maskatiya, L'Oreal paris and everyone who was a part of this campaign

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  4. Wow they look beautiful great review :)

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  5. I loved each and every look that L'oreal created.
    http://www.whatfatemahsays.com/

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    1. So do I. Hats off to L'Oreal Paris and the entire team :)

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  6. All the princesses look so pretty! Love Ariel's hair <3

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    1. Am loving her hair and lip color too :)

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  7. Great looks, though I would have settled better with a different campaign idea. This reminds of damsels in distress who need to rescued by some prince charming.

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  8. I love everything that is related to Disney princess any how :D These lipsticks and the princesses look AHMAZING!!! Specially Jasmine.

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  9. I really loved this campaign by L'Oreal!!!

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  10. the princess Cinderella look .. gorgeous .. :) thanks for sharing thsi press release

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