Press Release: L’Oréal Makeup Designer Paris Celebrates Color Riche’s 30 Year Anniversary15:48:00
L’Oréal Paris, the world’s leading beauty brand, has launched an exclusive range of fifteen shades of lipsticks to commemorate the 30th year anniversary of their renowned makeup brand Color Riche. With fifteen shades from five different color families, the brand intends to make every woman’s ‘color ever after’ a real possibility. The lipstick range is available at L’Oréal Paris retailers nationwide at PKR 1,800.
|L’Oréal Paris Celebrates Color Riche’s 30 Year Anniversary|
|L’Oréal Makeup Designer Paris Celebrates Color Riche’s 30 Year Anniversary|
Speaking about the launch of the new L’Oréal Paris Color Riche #coloreverafter campaign, General Manager Consumer Product Division, Moazzam Ali Khan, said, “With this new campaign we are embarking on new technological territories along with creating a new fantasy-fairytale approach to lip color which is something unseen in Pakistan. We are excited to see the positive response to the campaign.” In regards to the campaign, international make-up artist Saima Rashid Bargfrede said, “It was a surreal experience in recreating and reliving the fairytale experience inspired by the rich shades of L’Oréal Paris Color Riche. The brand is giving women all over a diverse selection of lip color to make their fairytale color ever after possible.” Speaking about the Color Riche campaign, designer Sania Maskatiya added, “It was such an amazing experience, as we tried to capture the magic of fairytales and translate it into our clothes, combined with the richness of L’Oréal Makeup Designer Paris.” Official L’Oreal Paris spokesperson, Mehreen Syed said, “L’Oreal Paris is committed to making every woman’s #coloreverafter a real possibility with a diverse range of rich and intriguing lip colors.”
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